Digitalization experience since 1996. Started with UX/UI design, web development and marketing and added over the years strategy, consulting, monetization and operations. Never stopped working hands on.
Accomplished successful transformation projects for BMW and Allianz. Both with a huge impact on distribution, marketing und customer experience. Requirement engineering, user centricity, change management, communication and agile methodologies were most important factors for success. My broad experience in many parts of the digital industry were very helpful as well.