This guide to emailing videos covers how to effectively share video content without hitting file size or compatibility issues. Since most email providers limit attachments to around 20MB, avoid sending videos directly. Instead, upload your video to platforms like YouTube or Vimeo and insert a clickable thumbnail or animated GIF in your email that links to the hosted video. Embedding videos using HTML isn't reliable, as many clients like Gmail and Outlook don’t support inline playback.

To increase engagement, keep your videos short—ideally under two minutes—and use eye-catching subject lines like “Watch This in 60 Seconds” to boost open rates. Personalize where possible and add captions for viewers who may watch without sound. Always include a strong call to action below the video and make sure your landing page is mobile-friendly. With the right setup, your video emails can drive higher click-throughs and turn more subscribers into loyal customers.

More on This Topic
Other Resources
Related Coverage
You Might Also Like