Profession: Certified management consultant for digital marketing and ICT
Work experience
2015-08 — Current
STRATEGIEBERATUNG — GERTRAUD DEDEK
Manager and CEO, Certified management consultant for marketing and ICT
• Developing and implementing brands, digital strategies and concepts • Creating and implementing an effective marketing plan and optimizing the budget • Controlling and evaluating the marketing measures taken: profitability, customer satisfaction, achievement of sales objectives • Developing new strategies or corrective actions to improve the performance of digital brand, information and communications technology • Identifying new business opportunities • Planning and implementing of customer loyalty measures
2013-05 — Current
ONLINE MARKETING SOLUTIONS — GERTRAUD DEDEK
Manager and CEO, Virtual Online marketing consultant
• Conceptual and content designing and planning of advertising material, presentations and order media • Brainstorming, conceptioning, designing and self-responsible implementation of online marketing activities (SEA / SEO, display, newsletter, Facebook Ads, Amazon Ads etc.) • Supervising and further developing of the website and social media • Reporting and analysing of activities and derivation of optimization measures for conversion optimization (Google Analytics) • Enhancing the content creation (including copywriting) for web, brochures, presentations, merchandising material
2000-07 — 2010-06
WINTERHELLER Software GmbH, Graz
CMO, Marketing Manager, Internet Manager
Senior executive in the areas of marketing, academy, partner management and product management at a renowned austrian BI provider focused on corporate planning, consolidation and liquidity management
• Managed 10 employees from marketing, academy, partner management, product management • Developed the brand appearance and the brand communication • Enhanced the acquisition of new customers and expansion of existing customer relationships • Spareheaded for the realization of the marketing concept • Coordinated, controlled and evaluated the advertising measures • Improved the interact function between marketing, sales, development and product management • Optimized project management, process design and organization • Effectively managed the marketing budget
Strength
• Capability to work in a fast-paced environment • Goal-oriented and entrepreneurial work approach • Collaboration, exceptional communications and networking • Fluent in spoken and written Englisch
Core skills
• Brand Management
• Information and communications technology (ICT)
• Creativity / Innovation
• Process design and Project management
• Leadership / Change Management
• Financing
• Digital marketing and -controlling
• Content strategy and -creation
• Customer Realtionship Management
Education
Certified management consultant including the corporate organization for marketing and sales
Economic Chamber Deutschlandsberg, Austria, 2015
Certifications
• Graduate Digital Transformation Manager, ELG E-Learning Group, Vienna, 2019 • Certified Google Ads and Analytics Specialist, Google Inc., Ireland, 2019 • Certification Financing, Vienna University of Economics and Business, Vienna, 2019 • Certified management consultant including the corporate organization for marketing and sales, Economic Chamber Austria, Deutschlandsberg, 2015 • Certification Leadership, WINTERHELLER management GmbH, Graz, 2006
Additional qualifications
• Languages: German, mother tongue, Fluent in spoken and written English, Basic French • Software: CMS (WordPress, Share-Point), Microsoft Office 365, Adobe Suite
E-mail address: dedek@markenstrategie.onmicrosoft.com